- February 13, 2017
- Posted by: admin
- Category: Built With WebRTC
Built with WebRTC: Peloton Cycle
“Built with WebRTC” is a monthly series that highlights companies that have experienced success deploying Web Real-Time Communications (WebRTC) solutions to the market. This article focuses on Peloton Cycle’s ability to build a live, on-demand cycling experience integrated directly into their exercise equipment.
Peloton Cycle is a “fitness software and equipment” company that has created a niche in the fitness industry by utilizing advanced technology integrated within their cycling product line in order to facilitate social engagement for their consumers. Customers are able to join live cycling classes from the comfort of their home. Peloton’s indoor exercise bikes come equipped with an easy-to-use HD touch screen that streams live classes from Peloton’s New York City studio. These classes are led by Peloton’s team of certified instructors to cyclists all over the world. With a wide variety of class levels, lengths, focus areas and themes, there are sessions available to keep everyone engaged.
Peloton has fundamentally changed the way people exercise. Their equipment has enabled a shared experience amongst users which not only makes exercising more fun, but challenging as well. It provides indoor cyclists the ability to start live video chats with their Peloton friends during classes and there’s no doubt that this type of social engagement has escalated Peloton’s growth. Peloton is one of the early adopters of WebRTC and one of the first to use the technology outside of a web browser, embedding it directly into their equipment.
|New York, NY||2012||$119.71M|
|201 – 500||Health, Wellness and Fitness||pelotoncycle.com|
Peloton Cycle is one of the most elegantly designed indoor cycling bikes on the market. It has gained in popularity and market share due to their ability to combine both fitness and software into an engaging and fun experience for its customers. WebRTC is one way Peloton has used technology and innovation to resonate with their riders. Peloton realized early on that WebRTC was a tool that could be incorporated into their exercise equipment to create new experiences for their customers. As we continue to see WebRTC enabled “smart communication” solutions hitting the market in the years to come, many will look back to early adopters, such as Peloton, and marvel at their ability to think outside the box to create new and exciting products and services for their customers.
About Blacc Spot Media, Inc.
Blacc Spot Media focuses on Web Real-Time Communications (WebRTC) development across web, mobile, native desktop and telephony implementations. Our team works on strategic projects developing custom applications, enterprise platforms and mobile applications for a wide array of clients. If you are interested developing your own WebRTC product or service, let us know how we can help you.
Take a look at our website for more information (https://www.blaccspotmedia.com) or email us at email@example.com.